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CIG Center for Innovation and Growth - Entrepreneurship: Market Research

This guide will outline some of the library and outside resources available to anyone interested in exploring entrepreneurship.

What is Market Research?

Market Research involves attempting to place a particular product or brand into the perspective of the market place with competing products or brands. Questions may be: "What is the market share? or "What are the forces affecting the market?"

Market Research Resources

The following resources may offer information on market share, lists of competitors and more.

Librarian

Laurie Willis's picture
Laurie Willis
Contact:
Room 107C
Ritter Library
Baldwin Wallace University
57 E. Bagley Rd
Berea, OH 44017-2027
Personal desk: 440-826-3569
Subjects:AMG, BUS, CAS, CHM, CRJ, DAN, ECN, MTH, NRO, OLS, PSY, SOC, THE