An April Pool's Day Exponent, on pink paper, was published April 1, 1942. The name plate read Baldwin-Wallace Sexponent.
The Sexponent is an outlet for pent-up tension, frustration, and anxiety for the Exponent staff and the entire campus, 1979-1980 editor-in-chief Bill Brawny (alias Bill Brune) surmised. "Each issue during my term was a little more daring and underhandedly naughty than the previous issue."
Parody issues made annual appearances in the Exponent since the idea's origin in the mid-seventies. Brune began a new trend, a quarterly humorous summary of factually based issues and events.
The Sexponents were all characteristic of "sexual overtones, a reflection of current society's inhibited thoughts. Sex was more of an attention getting device than anything else," Brune remembered. "I'd hate to have people think we were all sex maniacs, whether it's true or not."
Jode Vickerman, 1980-81 Exponent editor-in-chief, adapted the Eggsponent Spring quarter. Although the name is now changed, the four page yellow middle spread will be a humorous and popular entertainment source for years to come.
The Sexponent mascot, CRUMB THE WONDER BEETLE, has volunteered to be the first non-human to enroll at Band W. He is currently taking one of the night courses in Latvian Lit. Unfortunately for his classmates, he bites....
The Sexponent is the whirligig beetle-run publication of Balderdash-Whirligig College. All content is entirely fictional. All advertisements printed in The Sexponent are unpaid, unwanted solicitations. Any and all resemblance to actual events or people is entirely coincidental (if you're ticked) or the result of our immense wit (if you laughed really hard).
|May 25, 1979||March 14, 1980||March 7, 1985||March 7, 1990||April 1, 1996|
Citation: Shoo Fly (Berea, OH), June 9, 1870.
As you unfold our little sheet think only of the intention of those who have deemed its. annual appearance an indispensable part of Commencement. Our modest, unassuming title signifies but too plainly the intent of our paper. No harsh blow or " love tap" is intended-a single dispassionate " Shoo!" is vociferated, demonstrating some-of B. U.'s sons and daughters as they really are, in the words of the immortal Butler, and pointing to some of their invidious stains, and guarding them in the future against leaving such troublesome encumbrances on the sterile soil of humanity.
Citation: “Submissions for the Still,” Exponent (Berea, OH), April 16, 1982, p. 6.
Submissions for the Still, B-W's first parody magazine, are due Monday, Apr. 17. Sub-missions may be dropped off at at the Service Desk In the union Union, or sent to 203 Findley. According to Jeff Wilhelm, the magazine's creator and editor, inspiration came to him while running along Baldwin Lake. It seems Moby Dick appeared In a vision, instructing him to form the magazine and make it humourous, or a fate worse than that of the Pequod Limericks, jokes, poems, cartoons, parodies, travesties, pastiche, attacks on the establishment and nonsense welcome!
Production: Alex Kummant, Peggy Longwell, Perry Beaumont, Gayle Getts, Mary Waters, Jode Vickerman, Jeff Wihlem.
Citation: "We'd like to introduce you to Synergies," Synergies 1, no. 1 (Fall 2008), p. 1.
We'd like to introduce you to Synergies and the first issue of a new publication designed to help us share the exciting stories of the people, programs and initiatives in the dynamic learning community that is Baldwin-Wallace College today.
B-W was one of the first Ohio colleges to reach out to its alumni with a publication exclusively for them. Shortly after the election of Hilbert T. Ficken '08 as first president of the B-W Alumni Association, the Baldwin-Wallace Alumnus was mailed in November 1920. "Published for the alumni and former students of Baldwin-Wallace College," this quarterly magazine provided "personals, class notes, happenings on and off the campus" to interested readers for nearly five decades.
In 1970, Pursuit made its debut and quickly evolved to a tabloid format, which encouraged a broad representation of "news briefs from the campus." The new title was intended to help focus on the energy and ambitions of Baldwin-Wallace College at that time: a launching pad for the pursuit of knowledge, the pursuit of justice, the pursuit of excellence. The focus was to ensure that the expanding rolls of the Baldwin-Wallace community could be kept up-to-date as undergraduate and graduate learning options for older students were added, the campus developed and the College continued to grow in enrollment and stature. This summer, Pursuit closed its 39th volume.
Alumni have told us consistently that through Pursuit they felt they were well-informed about the who, what, when, where, why of things happening on campus, but we believe that the format also has limited our ability to provide the context or significance of those events and to explore issues in greater depth.
So, why Synergies? The word describes combined action, the cooperative effort of two or more elements, and a very appropriate portrayal of those aspects of Baldwin-Wallace College that have been central to the experience here for more than 160 years. Since its beginnings, the heart of B-W has been great teaching and the special relationships between students and their faculty mentors that produce incredible results. Today, those relationships are augmented by opportunities for leadership development and applied learning that create an overall educational experience tailored to each student. But the magic of this experience is a product of this distinctive synergy.
We also hope that this magazine will be the catalyst for synergies among existing and developing media as we seek expanded and new ways to engage our alumni and friends in the life of the College. It's an exciting and daunting challenge. We hope you enjoy the outcome.